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Wednesday, October 14, 2026
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The Video Platform Provides Viewers Authority to Reduce Artificial Intelligence-Made Content in Their Feeds

Users will soon have a new feature that enables them to reduce the amount of artificial intelligence-produced content appearing in their streams. This move comes as the company announced that it currently hosts over 1 bn AI-generated clips.

Trial and Implementation

The new functionality is in a pilot phase over the next few weeks before a widespread release. This advancement coincides with a surge in AI content, spurred by new video-generation tools.

AI Content on Other Platforms

Studies have shown that approximately one in 10 of the quickest rising video streams on another major platform primarily display content made by AI. A large amount of this material is classified as mass-produced AI material, a label for inferior, factory-style content that is typically absurd or surreal.

“We know from our community that numerous viewers appreciate content produced via AI tools, including AI artwork to science explainers, and we intend to give people the ability to see more or less of that, according to their own likes,” stated a spokesperson.

AI on the Platform

The platform disclosed that there are presently 1.3bn videos on its network tagged as artificially created. In total, more than 100 million media items are added to the service each day, making AI-generated material a minor percentage of its total content library.

Customizing Your Feed

Users will be in a position to limit or boost the level of AI-generated videos they watch by accessing the “manage topic” setting in the application and picking AI-made media. Other topics that are already be modified under the setting cover politics, style, beauty, and choreography.

AI Disclosure Rules

Its guidelines oblige creators to label convincing AI-made content, and it prohibits dangerous AI impersonations of well-known individuals or critical incidents. Any realistic artificial content that is without a tag can be deleted under its terms of service.

Additionally, the platform will henceforth apply an “AI-made” label to content produced via its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This action is designed to stop users from trying to circumvent the disclosure requirement.

AI Literacy Programs

The platform is also establishing a two million dollar educational fund for experts and organizations to produce informative material about ethical AI use. This program will benefit charitable organizations dedicated to teaching programming and robotics.

Content Safety Approach

The platform has justified its moderation strategy, during discussion over intentions to cut jobs for hundreds of review team members in the UK. TikTok is planning to cut hundreds of positions in its content moderation department in its British office, with labor groups and online safety experts raising concerns that people are being substituted by AI moderation.

A senior executive explained that staff-based oversight would still have a role, but artificial intelligence can protect employees by removing the most harmful content ahead of it gets reviewed by humans. TikTok announced a 76% decrease in shocking and graphic content seen by human moderators over the last 12 months due to reliance on its automated systems.

It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of unsafe media as rapidly, which is where a extensive automated help is proving valuable operate efficiently.”
Written by

Amy Waters

A productivity consultant and tech enthusiast who writes about digital tools and efficient workflows.

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